Arguably, the PR industry is generally getting better at conveying the “right” messages to the right audiences at the right time. Yet, the sphere of distrust continues to expand, and messages often fail to achieve resonance, as the latest trust surveys illustrate. But this shouldn’t surprise anyone since many “messages” are not worthy of trust or even serious consideration. Read the rest of this entry »
Many of us advise clients on matters of corporate social responsibility (CSR). We often exhort our clients not to think of CSR as a purely symbolic gesture that adorns their core business. Instead, we encourage them to embrace CSR as an integral part of building healthy and ethical businesses. Read the rest of this entry »
We enter 2012 with the world around us mired in a crisis of trust. Consider the latest Evidence:
First, congressional job approval ratings have descended to a historic low of 11 percent, according to a CNN/ORC poll released last Monday. Read the rest of this entry »
